Dulux

The fun of home decorating was our emotional focus for this concept. A living room set hosted a vibrant day of motion capture with three professional dancers lending their creative choreography to our scheme. Their improvisations were transformed into energetic human forms - dramatising the choice and possibility of a paint swatch, and coloured to the client’s colour palette.

The brief to ‘bring colour to life’ was fulfilled by the digital creativity of our team, mapping brush stroke beings made out of paint onto the quick, dynamic, precise movements of professional dancers.

BRAND: AZKONOBEL

Global Mark. Com. Dir.: Kim Potters

Art Director: Marieke Van Den Bruggen

Global Dir. Consumer Mark.: Rainer Schmidt 

Marketing Specialist, Brazil: Miriam Germano

Marketing Director, Belgium: Desiree Maesschalck

Brand Manager, Belgium: Barbara Sierens

AGENCY: MULLENLOWE LONDON

Group Account Director: Charlotte Brookes

Account Director: Samantha Dixon

Account Executive: Jennifer Bates

Creative Director: Alex Okada

Creative: George Walters

Creative: Bernard Burton

Senior Producer: Nicholas Kurs

Producer: Phoebe Robertson

PRODUCTION COMPANY: Trizz Productions

Director: Oriol Puig

Art Director: Laura Ibañez

Director of Photography: Rafa Lluch

Choreographer: Margherita Bergamo

Storyboard: Ignasi Moreno

Executive Producer: Chris Vulpi

Head of Production: Albert Garcia Vila

Senior Producer: Hatty Christie

Producer Assistant: Katerina Mileva

Shoot Poduction manager: Dani Molina

Shoot producer: Cristina Moreno

POSTPRODUCTION:

Art Director / Generalist / Fluid simulations: Alberto Corpas

Art Director / Generalist / Fluid simulations: Oriol Mayolas

Editor: Miquel Alcoriza

Animation lead: Daniela Avilés

Animator: Ellis Ka Yin Chan

Animator: Alan Carabantes

Rigger: Jorge Bellot / Diana Araujo

3D render support: Alex Martin

3D tracking: Lorenzo Lobera

3D render support: Ivan Costarosa

Final splash simulation: Alejandro Echevarria

Online artist: Mikel Gomez

Colorist: Moncho Sánchez-Gómez

LIVE ACTION

1st Assistant Director: Julieta Lasarte

Camera: Daniel Bergara

Focus Puller: Rafa Miralles

Camera Auxiliar: Xavi Baile

Video Assistant: Amadeu Riera

DIT: Victor Casasola

Key Grip: Dani de Juan

Movi Operator: Daniel Bergara

Gaffer: Joan Planas

Spark: Cesar Roca, Pere Sabate,Nico Arana

Genny: Txuso Estaregui

Art Direction: Bea Vallespin

Art Ass.: Berta Gómez

Atrezzo: Marcos Sobreviela, Pablo Erlandsen

FX Technical Director: Marcos Díaz

Wardrobe Stylist: Paula López de Murillas

Make Up: Gina Ros

Motion Capture: Alberto Corpas / Oriol Mayolas/ Alex Martin

Compo in set: Mikel Gomez

Dancers: Laia Mora, Vanessa Brito, Hector Puigdomènech, Lucia Revert 

Talent: Sonia Prado

Prod Assistant: Raquel Hurtado

MUSIC: Banjo Soundscapes